Our Mission

Provide independent objective financial advice…

The mission of Rugh Financial is to help guide individuals, couples, and families to achieve financial peace of mind.  This mission grew out of the strong belief that individual wealth can grow significantly over time with a carefully devised financial plan.  There are no “get rich quick” schemes but time, knowledge, and commitment are powerful tools to growing wealth. Rugh Financial is committed to identifying unique individual circumstances and maximizing opportunities to grow wealth in a prudent risk appropriate structured fashion.

Our goal is to help our clients identify and achieve their life goals by proper organization and management of their financial assets.  We start with reviewing client’s current situation and identifying his and/or her unique circumstances and goals. We provide objective advice as to the best solutions for each client.  We strive to achieve those goals by working closely with our clients to determine the most appropriate strategies for each individual situation.

Is This You?

  • You don’t have the time to manage your finances.
  • You’re not sure if you are on track to meet your financial goals.
  • As your assets grow, your life and your money become more complicated.
  • You have a collection of assets but do they appropriately match your personal situation and financial goals?
  • You are concerned about preserving the assets you’ve accumulated.
  • You don’t know where to turn to find objective financial guidance.

Our ideal clients include families, professionals, small business owners, and retirees who want to make the best financial choices to reach their goals, and they value the guidance and support of an unbiased financial professional.

Rugh Financial is 100% fee-only. This means we sell no products and receive no commissions or compensation from third parties, eliminating conflicts of interest. As a fiduciary we provide objective advice, and we work solely for you.

Principal Planner

Nick Rugh, CRPC®, M.S.

Nick Rugh (pronounced Roo) is the founding principal of Rugh Financial, LLC. Before Mr. Rugh founded the firm he worked in an independent financial services office as a Financial Planner. He did financial planning for a diverse group of individuals, families, and small business owners of varying net worth. He then decided to open an independent firm, as a Registered Investment Advisor (RIA) with the state of California, to be able have the freedom to invest for his clients without the restrictions and influence of a larger organization. This independent model ties in with Mr. Rugh’s belief that the fee-only model is the most beneficial for his clients.